Results for this report are from Vivintel’s Sports & eSports Study, and are integrated to Vividata’s Study of the Canadian Consumer, providing consumer data against 350+ product categories, and 4,000+ consumer and media brands. Interested in gaining software access to this extensive database to perform your own custom analysis? Contact us.
Nationally representative surveying was done during January, 2019. This resulted in a total of 3,510 respondents. All respondents were either Traditional Sports followers and/or eSports followers. The sports and esports data were then integrated to Vividata’s Study of the Canadian Consumer (Winter 2019).