eSports in Canada


eSports has gradually gained enough momentum as a revenue-generating entertainment vehicle for those outside of the industry to take it seriously. With tournaments organized around the most popular video games, regional to international teams, and a highly engaged fanbase, esports has opened a whole new frontier to media, agencies and brands. The key now is to understand who these fans are.

eSports in Canada will help companies truly understand Canadian esports fans. This report highlights the profile of esports fans, media fans use to follow esports, attitudes and opinions of esports fans, sponsorship awareness, and the most popular esports genres, games, and teams.

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Results for this report are from Vivintel’s Sports & eSports Study, and are integrated to Vividata’s Study of the Canadian Consumer, providing consumer data against 350+ product categories, and 4,000+ consumer and media brands. Interested in gaining software access to this extensive database to perform your own custom analysis?           Contact us.


Nationally representative surveying was done during January, 2019. This resulted in a total of 3,510 respondents. All respondents were either Traditional Sports followers and/or eSports followers. The sports and esports data were then integrated to Vividata’s Study of the Canadian Consumer (Winter 2019).

Additional information


A PDF of the full report


Charts within the report available for download as a PowerPoint file


Excel file of all data presented within the report