Description
This report is free for Vividata members.
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A new wave of professional sports have been increasing in popularity amongst Canadian audiences, and women’s sports are no exception.
The newest professional women’s league, the PWHL, has quickly risen in popularity, attracting new and existing hockey fans from across the country. As the league continues to gain momentum, it is important for brands and advertisers to understand not only who these fans are, but how and why they behave in particular ways.
Next-Gen Fandom explores the key demographic, behavioral and psychographic features that make the PWHL audience unique, as well as key differences between the PWHL and NHL fans. Digging deeper into the fandom of specific PWHL teams and players allows for the exploration of themes like values, resonance, and brand-affinity.
Featuring data from Vividata’s SCC | Sports, this new report highlights:
• Demographic characteristics for PWHL and NHL fans, and by favourite PWHL team
• Sports-related media behaviours of PWHL and NHL fans
• Attitudes and actions related to sports sponsorship
• Favourite vs. Doesn’t Like PWHL teams
• Emotions and attitudes surrounding sports teams and favourite players
and more!
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