Description
From the Stands to the Screen, Discover Canada's Top Sports Leagues with Vividata's Newest Report: League Fandom
From the historic NHL, to the rising WNBA, get to know the fans that fuel Canada's most popular leagues. Tap into the habits, mindsets, and motivations of the most passionate audiences in the country, powered by Vividata's SCC/Sports!
Featuring all the latest data on sports fans in Canada from Vividata's latest release, SCC/Sports 2025, League Fandom features:
Top-line Metrics and Key Characteristics for the top 10 leagues in Canada:
- Followers and fans by league
- Level of fandom, broken out by Super, Avid, and Casual Fans
- Side-by-side demographic metrics for age, gender, time lived in Canada, and geography
Compare and contrast media habits & preferences
- Linear and streaming habits for live events
- League-level preferences for streaming platforms and TV channels
- Top social media platforms for following sports-related figures
Resonate with fans off the field with advertising awareness and purchasing behaviours
- Likelihood of noticing sponsorship by league and level of fandom
- Merchandise spending by league fandom
Explore league-level details about top teams and top players
- Get a detailed view on the top teams in each league for Canadians, including details on the geography of fan base, level of fandom, and % of games followed
- Top 10 players by league, paired with powerful psychographic statements on relating to their favourite player
And more!
This report is available at a discounted rate for Vividata members.
Log in to download an English version to access your member discount.
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