While we’re all Canadians, there are subtle differences that make Anglophones and Francophones unique – and that includes the media they consume. From how much time they spend on social, to the types of newspapers they read both online and off, understanding those key differences is vital to creating the right cross-media mix for maximum impact nationwide, or even locally.
For strategists and marketers looking to understand some of the key differences and similarities in how Anglophones and Francophones consume media in Canada, this free-for-member report highlights:
• Demographic profiles including the BIPOC community
• Print and digital magazine readership
• Types of magazines read
• Print and digital newspaper readership
• Newspaper sections read
• Television viewership
• Types of television programs watched
• Streaming versus live-broadcast television
• Radio listenership
• Types of radio content listened to
• Mobile internet usage
• Social media usage
• Attitudes toward the internet
• Media consumption during the COVID-19 pandemic
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