Charged Up: The Electric Vehicle Consumer in Canada

$599.00

Are you a current member of Vividata? If not, check out our membership benefits.

If you are a member, for discounted member pricing, please login.

Category:

Description

With automotive brands expanding their fuel-efficient line-ups, and governments, brands and other organizations setting charging infrastructure projects in motion right across the country, the electric vehicle market in Canada is getting ready for a giant leap forward. It’s great news for the early adopters already enjoying the benefits of ditching gas and diesel engines, and even more so for the approximately 2 million more Canadians considering an electric car or truck of their own, but have yet to take the wheel.

For researchers, strategists and marketers looking to understand this charged-up consumer market in Canada, the new report highlights:

  •  Demographic profiles of those interested in acquiring an electric vehicle (EV Intenders)
  •  Top deciding factors in purchasing an electric vehicle
  •  Current vehicle ownership by type and brand
  •  Most recently acquired vehicle by year and engine type
  •  Amount spent on most recently acquired vehicle
  •  Research sources used before buying a vehicle
  •  Media and technology behaviour by consumer segment
  •  Preferred media used
  •  Attitudes and opinions on automotive appearance, luxury, technology and more.

Are you a current member of Vividata? If not, check out our membership benefits.

If you are a member, for discounted member pricing, please login.

Additional information

Report

A PDF of the full report

Charts

A PowerPoint of the full report