Keeping dinner routines fun, easy, and maybe even a tad unexpected, can sometimes take a little in-the-box thinking. With neatly packaged ingredients, along with step-by-step instructions, meal kit delivery services have helped over 3,000,000 Canadians whip up the evening’s star dish. They’re a popular choice among busy families or young adults, and with many opting to try a meal kit delivery service during the COVID-19 lockdowns, the market may just be starting to get cooking.
For marketers and researchers looking to unpack the meal kit delivery service consumer in Canada, this report highlights:
• Demographic profiles
• Top meal kit delivery services
• Reasons for using meal kit delivery services
• Food and meal preferences
• Media consumption habits
• Key psychographic statements on dietary preferences and more
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