Just Getting Cooking: Meal Kit Delivery Service Users in Canada


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Keeping dinner routines fun, easy, and maybe even a tad unexpected, can sometimes take a little in-the-box thinking. With neatly packaged ingredients, along with step-by-step instructions, meal kit delivery services have helped over 3,000,000 Canadians whip up the evening’s star dish. They’re a popular choice among busy families or young adults, and with many opting to try a meal kit delivery service during the COVID-19 lockdowns, the market may just be starting to get cooking.

For marketers and researchers looking to unpack the meal kit delivery service consumer in Canada, this report highlights:
  •  Demographic profiles
  •  Top meal kit delivery services
  •  Reasons for using meal kit delivery services
  •  Food and meal preferences
  •  Media consumption habits
  •  Key psychographic statements on dietary preferences and more

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Additional information


A PDF of the full report


A PowerPoint of the full report