Results for this report are from Vivintel’s 2018 Canadian Cannabis Study, and are integrated to Vividata’s Study of the Canadian Consumer, providing consumer data against 350+ product categories, and 4,000+ consumer and media brands. Interested in gaining software access to this extensive database to perform your own custom analysis? Contact us.
Surveying was conducted between March 2nd – March 14th, 2018 with a total sample of 4880 adult Canadians (19+). Of the total sample, 1025 respondents claimed to be users of Cannabis. The sample includes provincial, age, and gender (male and female) representation, and is projected to Statistics Canada’s 19+ population. Key cannabis user and non-user variables from this study were then integrated to Vividata’s Study of the Canadian Consumer (Spring 2018).