The Canadian Cannabis Study

The legalisation of cannabis in Canada presents a host of opportunities for business and government. This is perhaps the most significant change in legal structure regarding a consumer good since prohibition, and the impact on Canadians, commerce, and government remain unclear. To succeed in this market, understanding current and potential cannabis consumers, and public opinion, is crucial.

Vivintel’s Canadian Cannabis Study: Use and Opinions Pre-Legalisation arms organizations with insights to optimize their strategy for this nascent industry. This study provides an in-depth understanding on current medicinal and recreational cannabis consumers and their consumption habits. It also captures how users and nonusers feel about cannabis and its legalisation, opinions on preferred channels for cannabis education and distribution, potential consumption, and much more.

Are you a current member of Vividata? If not, check out our membership benefits.

If you are a member, for discounted member pricing, please login.