Description
Get the latest consumer data on diverse Canadians with Vividata's latest report: Diversity in Detail.
Tap into the habits and mindsets of Canada's South Asian, Chinese, and Filipino populations, with key insights on demographics, media habits, and consumer behaviours, all through the lens of culture. Plus, explore how time spent in Canada shapes identity, community integration, and daily habits, using within-group cross-sectional views, and Canada-level benchmarks from Vividata's SCC | Study of the Canadian Consumer, allowing you to understand diverse Canadians like never before.
Featuring all the latest data on diverse Canadian consumers from Vividata Multicultural 2025 release, Diversity in Detail features:
Demographic deep dives for each community
- Top-line metrics on age, gender, income, and geography
- Landing in Canada details, including household structure, current status
- Place of origin and language spoken at home
Compare and contrast media habits & preferences
- Time spent and reach across key media channels, platforms, and titles
- Streaming preferences by platform, age, and screen type
- Top social media platforms, audio channels, and print titles.
- Culturally relevant preferences, including ethnic platforms and language used to consume media
Resonate and stay relevant with advertising awareness
- Top media channels for noticing ads, including digital and out-of-home
- Expanded ad-related psychographics, including cultural influence and brand perception
Explore cultural events and consumer behaviour
- Celebration of cultural events and marketing perceptions
- Key consumer categories include real estate and travel
And more!
This report is available at a discounted rate for Vividata members.
Log in to download an English version to access your member discount.
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