Results for this report are from Vividata and Kantar’s 2018 Trust in News Study, and are integrated to Vividata’s Study of the Canadian Consumer. Interested in gaining software access to this extensive database to perform your own custom analysis? Contact us.
The Trust in News survey was conducted in April 2018, using a representative subset of 2,000 respondents from Vividata’s highly regarded Survey of the Canadian Consumer. These respondents completed a specially designed 15-minute survey that was statistically linked to Vividata’s Study of the Canadian Consumer (Summer 2018) providing its full suite of variables for extended analysis.