Results for this report are from Vivintel’s 2019 Ethnic Study: Insights into Chinese Consumers, providing consumer data on how this expanding consumer group shops, thinks, consumes media, travels and plan their finances. Interested in gaining software access to this extensive database to perform your own custom analysis? Contact us.
From mid-August to the end of September 2019, Vivintel surveyed 2,502 respondents (aged 18 and over) residing in the Toronto cumulative market area (CMA) and Vancouver CMA that identified as being of Chinese origin. The sample consisted of those born in Canada, Chinese Canadian citizens and permanent residents, international students, those on an international co-op or internship, and those residing in Canada on a temporary work permit. The survey excludes Chinese visitors to Canada. Results are projected to StatsCan’s reporting of the Chinese population in Toronto and Vancouver by age and gender.
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