The Online Shopping Habits of Canadian Consumers

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Description

Online shopping has grown significantly over the past few years and provided consumers with a more convenient and easier way to shop. According to our Spring 2020 Survey of the Canadian Consumer, 84% of Canadians aged 14+ (or 25.4 million) have shopped online in the past year, 27% (8 million) shop online in an average week.

To help researchers and marketers better understand the online shopping audience, this report specifically highlights:

•  Reach of online shopping among Canadians
•  Profile of online shoppers
•  Devices Used for Online Shopping
•  In-Store Vs. Online Shopping by Category
•  Shopping Event Participation
•  Average Spend on Online Shopping by Generation
•  Shopping Websites/Apps Used in the Past Month
•  Psychographic statements

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Additional information

Report

A PDF of the report

Charts

Charts within the report available for download as a PowerPoint file