The Canadian Social Media Audience

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Description

Social media is embedded into our daily lives; from connecting with others, to following trends, to catching up on news. Currently, nearly 3 out of 4 Canadians aged 14+ (or 22.6 million) use social media daily.  To help researchers and marketers better understand social media users, this report specifically highlights:

•  Reach of social media among Canadians
•  Profile of daily social media users
•  Time spent on social media by generation
•  Specific social networks used by generation
•  Where Canadians access the internet or social media
•  Actions taken after seeing an ad online
•  Online purchase behaviour

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Additional information

Report

A PDF of the report

Charts

Charts within the report available for download as a PowerPoint file