The Canadian Cannabis Study: Post-legalization Usage and Opinions

In October 2018, Canada became the first G7 country to legalize cannabis nationwide. Leading up to legalization and since then, nations across the globe have been watching Canada to see what the future of cannabis looks like.

Vivintel’s Canadian Cannabis Study: Post-legalization Usage and Opinions arms organizations with insights to optimize their strategy for the legal cannabis market. This report specifically highlights:

       •   Pre to post legalization social acceptance of cannabis
       •   The profile of adult cannabis users
       •   Legal vs. black market sources used to obtain cannabis
       •   Methods of use
       •   Motivations to use
       •   Impact of cannabis on consumption of other products
       •   Sources for information on cannabis
       •   Perception of well-known brands launching cannabis infused products

This study is Vivintel’s second installment in measuring the Canadian cannabis market. To view our pre-legalization report, check out The Canadian Cannabis Study: Pre-legalization Use and Opinions.

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