The Canadian Cannabis Study: Post-legalization Usage and Opinions

$599.00

In October 2018, Canada became the first G7 country to legalize cannabis nationwide. Leading up to legalization and since then, nations across the globe have been watching Canada to see what the future of cannabis looks like.

Vivintel’s Canadian Cannabis Study: Post-legalization Usage and Opinions arms organizations with insights to optimize their strategy for the legal cannabis market. This report specifically highlights:

       •   Pre to post legalization social acceptance of cannabis
       •   The profile of adult cannabis users
       •   Legal vs. black market sources used to obtain cannabis
       •   Methods of use
       •   Motivations to use
       •   Impact of cannabis on consumption of other products
       •   Sources for information on cannabis
       •   Perception of well-known brands launching cannabis infused products

This study is Vivintel’s second installment in measuring the Canadian cannabis market. To view our pre-legalization report, check out The Canadian Cannabis Study: Pre-legalization Use and Opinions.

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Description

Results for this report are from Vivintel’s 2019 Canadian Cannabis Study: Post-legalization Usage and Opinions, and are integrated to Vividata’s Study of the Canadian Consumer, providing consumer data against 350+ product categories, and 4,000+ consumer and media brands. Interested in gaining software access to this extensive database to perform your own custom analysis? Contact us.

Methodology

Nationally representative surveying was done during March, 2019. This resulted in a total of just over 5,000 respondents (composed of cannabis users and nonusers). The Canadian Cannabis Study: Post-legalization Usage and Opinions data were then integrated to Vividata’s Study of the Canadian Consumer (Spring 2019).

Additional information

Report

A PDF of the full report

Charts

Charts within the report available for download as a PowerPoint file

Data

Excel file of all data presented within the report