Shopper Update: SCC | Study of the Canadian Consumer Winter 2024


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This Digital Consumer Update is available in both English and French and is free for Vividata members.
Cette mise à jour sur les consommateurs numériques est disponible en français et en anglais et est gratuite pour les membres Vividata.

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Vividata’s latest Shopper Update is now available, taking an insightful look at some of the key Canadian consumer trends in Automotive and Travel.

Plus, you’ll get important information about the SCC | Study of the Canadian Consumer and what’s new for Winter 2024.

What's included in the latest Update:

• Trends in purchasing and intention to buy a vehicle over the past 5 years
• Preference for fuel-powered versus electric/hybrid vehicles
• Consumer and media profiles for auto intenders by preferred engine type
• Trends in travel and intent to travel over the past 5 years
• Top destinations and what Canadians are looking to spend
• Change in what Canadians are looking to do on vacation from 2020 to now

and more! 

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We know we do! That’s why nothing would make us happier than continuing to share free, insightful reports with our members, as much as possible. So, if you happen to get a free report, remember to share it only with those in your organization or with other members. It’ll help keep our member community strong, in-the-know, and in-line for getting even more of what we all love – more great stuff, free.

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Additional information

English Version

English Version

Version Français

Version Français