Description
This Shopper Update is free for Vividata members.
Log in to download an English and French version at no extra charge.
From online and in-store shopping, to grocery and pets, get the latest insights on how Canadians shop for the things they need, every day – all updated with the latest data from our newly-released SCC | Study of the Canadian Consumer. Plus, get important information about the SCC, what’s new for Summer 2023, and more, all available now in our free-for-member Shopper Update.
What's included in the latest Update:
• Total monthly online shopping spend
• Average monthly online shopping spend by age group, from 2019-2023
• Top online shopping properties, from 2019-2023
• Preferred online shopping brands by brand affinity and likelihood to be swayed by celebrities and influencers
• Monthly shopping mall, centre, or district visitation, from 2019-2023
• Categories most likely to shop in-store by age group and presence of children
• Participation in shopping events (online and in-store) by presence of children
• Average weekly grocery spend, from 2019-2023
• Preferred grocery retailers by weekly grocery spend
• Likelihood to want to reduce grocery spend by age, household income, and household structure
• Monthly usage of grocery delivery services, from 2022-2023
• Pet ownership, from 2019-2023
• Got new pet in past 12 months, from 2020-2023
• Preferred pet food retailers by region
• What's new in the SCC Summer 2023 database
• Details on media quintiles and terciles for Summer 2023
and more!
Who doesn’t love free stuff?
We know we do! That’s why nothing would make us happier than continuing to share free, insightful reports with our members, as much as possible. So, if you happen to get a free report, remember to share it only with those in your organization or with other members. It’ll help keep our member community strong, in-the-know, and in-line for getting even more of what we all love – more great stuff, free.
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