Shopper Update: SCC | Study of the Canadian Consumer Summer 2023


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From online and in-store shopping, to grocery and pets, get the latest insights on how Canadians shop for the things they need, every day – all updated with the latest data from our newly-released SCC | Study of the Canadian Consumer. Plus, get important information about the SCC, what’s new for Summer 2023, and more, all available now in our free-for-member Shopper Update. 

What's included in the latest Update: 

• Total monthly online shopping spend 
• Average monthly online shopping spend by age group, from 2019-2023
• Top online shopping properties, from 2019-2023
• Preferred online shopping brands by brand affinity and likelihood to be swayed by celebrities and influencers
• Monthly shopping mall, centre, or district visitation, from 2019-2023
• Categories most likely to shop in-store by age group and presence of children
• Participation in shopping events (online and in-store) by presence of children
• Average weekly grocery spend, from 2019-2023
• Preferred grocery retailers by weekly grocery spend
• Likelihood to want to reduce grocery spend by age, household income, and household structure
• Monthly usage of grocery delivery services, from 2022-2023
• Pet ownership, from 2019-2023
• Got new pet in past 12 months, from 2020-2023
• Preferred pet food retailers by region
• What's new in the SCC Summer 2023 database
• Details on media quintiles and terciles for Summer 2023 

and more! 

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Additional information

English Version

English Version

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