Description
This report is free for Vividata members.
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Get the latest trends in Canadian audience measurement with Vividata’s Spring 2026 Cross-Media Update.
Stay aligned to the latest shifts in behaviour across channels, regions, and languages, with refreshed views from Vividata's Spring 2026 SCC and SCC/Digital.
Plus, dive even deeper with featured data from Vividata Spatial and Vividata Drivers, to uncover how where Canadians live influences their habits and what captures their attention.
This new report highlights:
A media Landscape overview across Canada
- Reach and time spent across English & French Markets
TV Accessibility and Consumption Patterns, capturing linear TV, free and paid streaming
- How often English and French Canadians use linear and Streaming
- Types of devices used to watch TV content, by region
Behaviours across Digital Media Platforms
- Internet and Social Media time spent, by region and language
SCC/Digital: Top video streaming and social media platform UV's, by region
Vividata Drivers: Features and Capabilities
- Overview, efficacy, and how-to-use
- Differences in subconscious motivations between English and French-Canadian Facebook Users
Newspaper across print and digital formats
- Print vs Digital newspaper readership by major markets
Vividata Spatial: Top markets for Print and Digital formats within the Greater Vancouver Area
Magazine readership and advertising engagement
- Genres of magazines most read, by language
- Actions taken after observing a magazine ad, by region
Audio and podcast consumption insights
- Activities done while listening
SCC/Digital: UVs among the top audio streaming platforms
A look into Out-of-Home metrics
-Noticed versus took action after for OOH ads
- Types of Out-of-Home ads seen in the past week, by region
Plus,
- What's new in the SCC Spring 2026
- Updated media quintiles and terciles for Spring 2026
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