Description
This report is free for Vividata members.
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Stay on top of the latest data Canadian audience measurement with Vividata’s latest Cross-Media Update.
With top-line details on Canadian’s habits across media-channels, and channel-specific insights on demographics, behaviours, and psychographics, the Spring 2025 Cross-Media Update will enhance your understanding of the Canadian consumer within the current media landscape, enabling highly relevant and impactful platform strategy.
Featuring data from Vividata’s SCC | Spring 2025 release, this new report highlights:
Multi-platform TV viewing habits, capturing linear, streaming and short-form video
- Engagement by age, region and platform
- Changes in time spent watching linear TV
- Top paid and free streaming services
Internet and social media behaviours
- Top online activities by age
- Thoughts and behaviours towards social media and news
- Where digital ads are noticed most
Magazine and newspaper preferences across print and digital formats
- Top magazine categories by language
- Top cities for daily newspaper readership
- Readership by how content is accessed
Expanded audio and podcast consumption insights
- Details on conventional versus streamed audio content
- Where audio content is consumed
- Top podcast genres by age
Ad Influence for Out-of-Home
- Where noticed static versus digital OOH ads with details by age break
- Thoughts and behaviours surrounding OOH ad perception.
And more!
Plus,
- What's new in the SCC Winter & Spring 2025
- Details on media quintiles and terciles for Spring 2025
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