Passion for the Game: The Women’s Pro Sports Audience in Canada

$699.00

Are you a current member of Vividata? If not, check out our membership benefits.

If you are a member, for discounted member pricing, please login.

Category:

Description

Seeing highly talented, ultra-competitive women’s professional athletes is difficult in a media landscape dominated by men’s sports coverage. Yet, according to Vivintel’s 2020 Sports & Esports Study, over 15 million Canadians follow women’s pro sports leagues, and 55% of Canadian adults agree that they would follow women’s sports if it was better covered. So as brands and marketers attempt to connect with this passionate, sports-loving audience, it’s important that they not only understand those who follow women’s professional sports, but the larger group of Canadians who know it’s time for a change.

To help researchers and marketers better understand the women’s professional sports audience, this report highlights:

  The profile of the women’s professional sports audience in Canada
  Canadians’ attitudes towards women in sports
  How followers compare to those of men’s sports leagues
  Media and devices used to watch and follow women’s pro sports and sports celebrities
  Attitudes toward their favourite team including psychographic statements
  Sports merchandise purchase behaviour
  Sponsorship recall by media

Are you a current member of Vividata? If not, check out our membership benefits.

If you are a member, for discounted member pricing, please login.

Additional information

Report

A PDF of the report

Charts

Charts within the report available for download as a PowerPoint file