Description
This report is free for Vividata members.
Log in to download an English version at no extra charge.
Social media is now firmly entrenched in our daily lives. From staying connected, to finding inspiration, to just wanting to be entertained, nearly 25 million Canadians visit social media platforms every day, and the scope of the channel’s reach spans the full spectrum of Canadian personas – whether young or old, from East or West, to daily or infrequent users, and so much more.
With this latest report, we share some of the top-line details on the Canadians who use social media on a regular basis, and how the medium continues to be such a powerful and effective tool for brands looking to connect with key audiences, nationwide.
Featuring data from Vividata’s Spring 2024 SCC and SCC/Digital databases, the new report highlights:
• Reach of social media among daily, weekly, and monthly users
• Time spent on social media by age
• Preferred social media platforms by age and region
• Reasons for using social media
• Preferred platform by how consumers use social media
• Attitudes and opinions on social media use
• Social media ad awareness by age and gender
• Effectiveness of online ads among social media users
• Opinions on social media influencers and buying behaviours related to influencers
and more!
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We know we do! That’s why nothing would make us happier than continuing to share free, insightful reports with our members, as much as possible. So, if you happen to get a free report, remember to share it only with those in your organization or with other members. It’ll help keep our member community strong, in-the-know, and in-line for getting even more of what we all love – more great stuff, free.
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