Fans on The Rise: The Esports Audience in Canada

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Description

Esports is on the rise, and so is its young and unique fanbase. According to Vivintel’s 2020 Sports & Esports Study, 1.3 million more Canadians aged 18+ started following esports in the last year. Yet, even before COVID-19, major broadcasters in both Canada and around the world turned their eye on the industry. Treating pro and passive gamers alike, these broadcasters provided greater coverage of esports leagues and tournaments in a wider array of media. Now, this once niche fanbase is hitting the spotlight, opening the door for brands and marketers to connect with them in new and meaningful ways.

To help researchers and marketers better understand the esports audience, this report highlights:

  The profile of the esports audience in Canada
  The reach and frequency of fans following esports
  How the fanbase compares to fans of other sports leagues
  The gaming genres esports fans follow
  Which esports teams they follow most
  Their attitudes towards teams and team support including psychographic statements
  Their attitudes toward brand involvement and sponsorship
  Top brands among esports fans in five key industries

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Additional information

Report

A PDF of the report

Charts

Charts within the report available for download as a PowerPoint file