Cross-Media Update: SCC | Study of the Canadian Consumer Winter 2023

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Description

This Cross-Media Update is free for Vividata members.
Log in to download an English and French version at no extra charge.

See the latest trends and insights in media – from TV, to Social, Magazines, Newspapers and more – all pulled from our newly-released SCC | Study of the Canadian Consumer. Plus, get important information about the SCC, what’s new for Winter 2023, and more, all available now in our new, free-for-member update.

What's included in the new Cross-Media Update:

• Live and streamed TV habits across Canada
• Change in live and streamed TV habits by generation from 2021 to 2023
• Devices used to stream TV
• Average time spent online and on social media across Canada
• Reasons for using social media by generation
• Change in sentiment around Internet usage from 2021 to 2023
• Magazine readership across Canada
• Top magazine content Canadians consume
• Magazine readership by device
• Newspaper and community newspaper readership across Canada
• Newspaper and community newspaper readership by device
• Conventional and streamed radio/audio habits across Canada
• Change in conventional and streamed radio/audio habits by generation from 2021 to 2023
• Top streaming services for radio/audio
• What's new in the SCC Winter 2023 database
• Details on media quintiles and terciles for Winter 2023

and more!

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We know we do! That’s why nothing would make us happier than continuing to share free, insightful reports with our members, as much as possible. So, if you happen to get a free report, remember to share it only with those in your organization or with other members. It’ll help keep our member community strong, in-the-know, and in-line for getting even more of what we all love – more great stuff, free.

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Additional information

English Version

English Version

Version Français

Version Français