Description
This Cross-Media Update is available in both English and French and is free for Vividata members.
Ce rapport multimédia est disponible en français et en anglais et est gratuit pour les membres Vividata.
Log in to download an English and French version.
See the latest trends and insights in media – from TV and Video, Magazines, Newspapers, Social, and more – all updated with the latest data from our newly-released SCC | Study of the Canadian Consumer. Plus, get important information about the SCC, what’s new for Spring 2024, and more, all available now in our free-for-member Cross-Media Update.
What's included in the latest Update:
TV and Video
• Live and streamed TV habits across Canada
• Change in live and streamed TV habits by generation from Spring 2021 to Spring 2024
• NEW | Change in time spent watching linear TV from last year
• Viewership of top streaming platforms by device
• NEW | Top paid and free streaming services watched in English and French Canada
• NEW | Top TV channels watched watched in English and French Canada
Internet and Social Media
• Average time spent online and on social media across Canada
• Reasons for using social media by generation
• NEW | Use of social media as a news source
• NEW | Ad awareness in digital media by generation
Magazines
• Magazine readership across Canada
• Top magazine content Canadians consume
• Magazine readership by device
Newspapers
• Newspaper readership across Canada
• Digital newspaper readership by device
• Print or Digital readership by week-part and generation
Radio and Audio
• NEW | Weekly reach and time of radio/audio
• Conventional and streamed radio/audio habits across Canada
• Change in conventional and streamed radio/audio habits by generation from Spring 2021 to Spring 2024
• Top devices Canadians are using to tune into radio and audio content.
Out-Of-Home Media
• Static and digital OOH ad awareness
• Top placements of static and digital OOH ads by generation
• OOH ad effectiveness.
• Opinions on advertising influence, QR codes and more.
Plus,
• What's new in the SCC Spring 2024 database
• Details on media quintiles and terciles for Spring 2024
and more!
Who doesn’t love free stuff?
We know we do! That’s why nothing would make us happier than continuing to share free, insightful reports with our members, as much as possible. So, if you happen to get a free report, remember to share it only with those in your organization or with other members. It’ll help keep our member community strong, in-the-know, and in-line for getting even more of what we all love – more great stuff, free.
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