Cross-Media Update: SCC | Study of the Canadian Consumer Spring 2023


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This Cross-Media Update is free for Vividata members.
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See the latest trends and insights in media – from TV, to Social, Magazines, Newspapers and more – all updated with the latest data from our newly-released SCC | Study of the Canadian Consumer. Plus, get important information about the SCC, what’s new for Spring 2023, and more, all available now in our free-for-member Cross-Media Update.

What's included in the latest Update:

• Live and streamed TV habits across Canada
• Change in live and streamed TV habits by generation from Spring 2021 to 2023
• Devices used to stream TV
• Average time spent online and on social media across Canada
• Reasons for using social media by generation
• Change in sentiment around Internet usage from Spring 2021 to 2023
• Magazine readership across Canada
• Top magazine content Canadians consume
• Magazine readership by device
• Newspaper and community newspaper readership across Canada
• Newspaper and community newspaper readership by device
• Conventional and streamed radio/audio habits across Canada
• Change in conventional and streamed radio/audio habits by generation from Spring 2021 to 2023
• Top streaming services for radio/audio
• What's new in the SCC Spring 2023 database
• Details on media quintiles and terciles for Spring 2023

and more!

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Additional information

English Version

English Version

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