Chinese Market Study + Chinese Consumer Automotive Report (Purchase both to save $1000)


Are you a current member of Vividata? If not, check out our membership benefits.

If you are a member, for discounted member pricing, please login.


To help researchers and marketers better understand the Chinese consumer in Canada, those reports highlight:

The Chinese Market Study:

Chinese demographics in Toronto and Vancouver
Chinese consumer expenditure in Canada by market (i.e. Toronto and Vancouver)
Chinese consumer attitudes toward advertising and in-language marketing
An in-depth analysis into the media habits (i.e. traditional, digital and social) of the Chinese audience
An in-depth analysis into the purchasing preferences of Chinese consumers

The Chinese Consumer Automotive Report:

A brief demographic overview of the Chinese consumer
Top 20 auto brand preferences
Purchase Intent by Country of origin
Media behaviours
Events and shopping opportunities
Luxury Segment – Prefer to drive a luxury vehicle and Ownership of luxury models
Automotive Services/Supplies and Products
Attitudinal statements, and more
This report covers a wide spectrum of topics to help marketers plan and make informed media buying decisions to reach this valued segment of the Canadian population.

Are you a current member of Vividata? If not, check out our membership benefits.

Additional information


A PDF of the report