Description
To help researchers and marketers better understand the Chinese consumer in Canada, those reports highlight:
The Chinese Market Study:
• Chinese demographics in Toronto and Vancouver
• Chinese consumer expenditure in Canada by market (i.e. Toronto and Vancouver)
• Chinese consumer attitudes toward advertising and in-language marketing
• An in-depth analysis into the media habits (i.e. traditional, digital and social) of the Chinese audience
• An in-depth analysis into the purchasing preferences of Chinese consumers
The Chinese Consumer Automotive Report:
• A brief demographic overview of the Chinese consumer
• Top 20 auto brand preferences
• Purchase Intent by Country of origin
• Media behaviours
• Events and shopping opportunities
• Luxury Segment – Prefer to drive a luxury vehicle and Ownership of luxury models
• Automotive Services/Supplies and Products
• Attitudinal statements, and more
• This report covers a wide spectrum of topics to help marketers plan and make informed media buying decisions to reach this valued segment of the Canadian population.
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