Chinese Consumer Automotive Report


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With the Chinese Consumer Automotive Report, turn vroom-vroom into cha-ching cha-ching. With a keen interest in automobiles, Chinese buyers punch higher than their weight.

The Chinese Consumer Automotive Report takes an in-depth look at Chinese consumers in Canada and their automotive preferences – and how you can take these insights to further your marketing.

Items that comprise this report include:

A brief demographic overview of the Chinese consumer
Top 20 auto brand preferences
Purchase Intent by Country of origin
Media behaviours
Events and shopping opportunities
Luxury Segment – Prefer to drive a luxury vehicle and Ownership of luxury models
Automotive Services/Supplies and Products
Attitudinal statements, and more
This report covers a wide spectrum of topics to help marketers plan and make informed media buying decisions to reach this valued segment of the Canadian population.

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Additional information


A PDF of the report