Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and newspapers. Founded in 2014, Vividata is the amalgamated organization of two pre-eminent media measurement bodies, NADbank +PMB.
Vividata’s single source survey provides cross –platform audience measurement for 80 consumer magazines and 78 daily newspapers. The annual national sample of over 40,000 Canadians (age 14+) surveyed across 50 + markets, is released quarterly as rolling 12 month data. In addition to providing 360° readership metrics, Vividata delivers a comprehensive database of consumer demographics, media usage, lifestyle and attitudinal data and product usage across 300+ categories.
A tripartite, not-for-profit organization, Vividata is governed by a board of directors representing the interests of Canadian publishers, agencies and advertisers. Vividata is committed to providing our 500+ members with up to date audience research.
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Vividata releases results quarterly. Take a look at a topline overview of our latest results.[/nz_box][nz_box link="https://members.vividata.ca/insights/"]
Vividata is a key source for market intelligence. In insights, see how we mine our database to investigate consumer behaviour.[/nz_box][nz_box link="https://members.vividata.ca/quick-intel/"]
Through Quick Intel, gain access to topline data on Canadians’ usage of products and services in over 300 categories.[/nz_box][nz_box link="https://members.vividata.ca/custom-solutions/"]
We provide members customized solutions to fit their data needs. Take a look at the solutions we have to offer.[/nz_box][nz_box link="https://members.vividata.ca/resources/media-school/"]
Media School is a guide to the wealth of data available in our survey. It delivers the learning you need to use our data to its full potential.[/nz_box][/nz_content_box]